Sunday, March 15, 2020
6 USPS Promotions to Take Advantage of in 2019
6 USPS aufsteigens to Take Advantage of in 2019Credit Maria Sbytova/Shutterstock While it sounds old-fashioned, direct mail marketing is mucksmuschenstill a viable way to reach new and existing customers. In 2016, 100.7 million U.S. adults purchased a product or service from a catalog. Direct mail response rates vary between 3 and 5 percent, depending on the schrift of customer youre reaching. With direct mail marketing strategies still going strong, its important to cut costs where possible. Especially since the price of stamps will increase by approximately 2.5 percent on January 27, 2019.In 2019, the U.S. Postal Service is reintroducing versetzungs on direct mail. While the USPS usually has some aufsteigens for businesses, there were no promotions in 2018 because of the absence of any presidentially-appointed governors within the USPS. 2019 means the return of some discounts that could be substantial for your business. Before diving in, however, its im portant to understand what promotions apply to each type of business.Editors Note Have a lot of outgoing postage? If youre looking for information to lease a postage meter, use the questionnaire below to have our sister site, BuyerZone, provide you with information from a variety of vendors for freeType of mailersThe USPS breaks down its promotions by mailer type either First-Class Mail or absatzwirtschaft Mail. These two types are common classifications for direct business mail.First-Class Mail encompasses cards, letters, flats and parcels weighing 13 ounces or less. Minimum quantity to mail at commercial prices is 500 pieces.Marketing Mail has a extremum quantity of 200 pieces or 50 pounds of mail and is used to send flyers, advertisements, newsletters, bulletins, catalogs and small parcels.The USPS breaks its six promotions up so there is ample opportunity for senders in both mail classifications to benefit.PromotionsTactile, Sensory and Interactive PromotionMail Class Marketing MailRegistration Period December 15, 2018 to July 31, 2019.Promotion Period February 1 to July 31, 2019Promotion Details Participants are eligible for a 2 percent postage discount. It only applies to Marketing Mail, and it can be used for pieces that leverage innovated technological advances in the print industry. That means mail that uses multisensory experiences through special visual effects, sound, scent, texture/tactile treatments and even taste. For more information on this promotion, you can visit the USPSs guide here.Mobile Shopping PromotionMail Class Marketing MailRegistration Period June 15 to December 31, 2019Promotion Period achter monat des jahres 1 to December 31, 2019Promotion Details Participants are eligible for a 2 percent discount off eligible postage. This promotion is for businesses offering products for sale, especially during the 2019 holiday shopping season. It encourages mailers to integrate mobile technology features into its mails, like QR codes. You can read more about this promotion here.Emerging and Advanced Technology PromotionMail Class Marketing Mail and First-Class MailRegistration Period January 15 to August 31, 2019Promotion Period March 1 to August 31, 2019Promotion Details Participants are eligible for a 2 percent discount. This promotion applies to mail that engages customers in a new and exciting way. That means incorporating technologies like augmented or virtual reality, near field communication, video in print or digital assistant integration. You can read more about this promotion here.Informed Delivery PromotionMail Class First-Class Mail and Marketing MailRegistration Period July 15 to November 30, 2019Promotion Period September 1 to November 30, 2019Promotion Details Participants are eligible for a 2 percent discount off postage. This promotion is being established to increase adoption of the Informed Delivery campaign from the USPS. To qualify, businesses mustsign up for Informed Delivery and launch an Informed Delivery Interactive campaign. Other requirements for this promotion are detailed here.Personalized Color Transpromo PromotionMail Class First-Class MailRegistration Period May 15 to December 31, 2019Promotion Period July 1 to December 31, 2019Promotion Details Participants are eligible for a 2 percent discount. This promotion applies to direct mail that incorporates marketing messages highlighted through the use of color, dynamic variable print and personalization. If you want to read more about this promotion, visit the USPS website.Earned Value Reply Mail PromotionMail Class First-Class MailRegistration Period February 15 to March 31, 2019Promotion Period April 1 to June 30, 2019Promotion details Instead of a discount, new participants can qualify for a $0.03 credit for each business reply mail, courtesy reply mail and hare mail piece counted. Participants in the 2017 promotion who are returning for this promotion can qualify for a $0.03 for each BRM, CRM and share mail piece co unted based on meeting or exceeding a 95 percent of volume threshold. If you do not meet this volume threshold, you wont qualify for the credit. You can read more about this promotion here. Matt DAngelo Matt DAngelo is a Tech Staff Writer based in New York City. After graduating from James Madison University with a degree in Journalism, Matt gained experience as a copy editor and writer for newspapers and various online publications. Matt joined the staff in 2017 and covers technology for geschftsleben.com and geschftliches miteinander News Daily. 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Tuesday, March 10, 2020
8 Signs Youre the Highly Sensitive Person at Your Office (And Why Thats a Good Thing)
8 Signs Youre the Highly Sensitive Person at Your Office (And Why Thats a Good Thing) If you identify as a highly sensitive person (HSP), navigating the professional world may present some challenges. For instance, HSPs are more likely to take things personally and experience discomfort in crowds than non-HSPs. However, being an HSP can also carry with it some hidden advantages, as well.1. You find administrative tasks to be recharging.While others may balk at tedious tasks like alphabetizing and filing, you use duties such as ansicht as an opportunity to gain some much needed quiet time. Escaping from interpersonal interactions for a period of time can give you the space you need to dive back into work more fully later.2. Company gatherings cause you stress.Some employees look forward for the chance to meet people in their organization they otherwise wouldnt, but an HSP may find the expectation to constantly interact with a large group to be draining. Because networking with other d epartments is often a necessity for continuing to move your career forward, this can cause added pressure for HSPs.3. You spend more time perfectly wording emails than most.While some may press the send button on messages to colleagues without a second thought, HSPs take extreme caution when it comes to communicating with others whether the context is professional or personal. They understand that every word may be read in a number of ways, so they take great pains to make sure that their intent comes across as clearly as possible.4. You consider every possible outcome for meetings.Knowing that theyll have to present the their knowledge to others can cause HSPs to go into mental overdrive. Whether theyre interviewing for a new position or delivering a proposal, considering what each individuals perspective is can lead to mapping out multiple possible scenarios for how things will play out.5. You take wertzuwachs evals super seriously.Some employees may shrug off what their superviso rs have to say about them, but HSPs tend to place a great deal of value on these proceedings. The date is likely circled on their calendars each year. While the days leading up to the event may feel unpleasant, there is some benefit HSPs are often identified by managers as being top performers.6. Lunch breaks are a time for solitude.Spending lunch breaks catching up with colleagues may appeal to some employees, but HSPs view this period as an opportunity to enjoy some quiet time. Depending on their position, HSPs may spend a large chunk of their days interacting with others, so quietly enjoying a meal can prove to be even more precious.7. Confronting a coworker triggers major anxiety.When a coworker oversteps a boundary or makes a mistake, the prospect of letting them know about it can cause HSPs stress because of their empathetic nature. While their less-sympathetic counterparts may alert others about a misstep without a moments hesitation, those who are highly sensitive will insti nctively work to find the least abrasive way to phrase their criticism.8. You pick up on underlying messages your colleagues typically miss.While being an HSP can without a doubt feel overwhelming at times, having such a keen sense of the world can result in having incredible perceptive skills. At the end of the day, their skills of observation come in handy.--Kayla Heisler is an essayist and Pushcart Prize-nominated poet. She is an MFA candidate at Columbia University, and her work appears in New Yorks Best Emerging Poets 2017 anthology.
Thursday, March 5, 2020
4 Attributes of a Great Video Resume
4 Attributes of a Great Video ResumeYou know a great resume can really catch your eye, even if the average recruiter is only spending about six seconds looking at a traditional paper resume. When it comes to a 60 second video resume, candidates have ten times as long to impress you. But unfortunately not every candidate will use this extra time wisely.Watching a candidates video resume can be a great way to get a more personal feel for their candidacy. And sometimes the mistakes a candidate makes in their video resume can be extremely telling. Here are some all-star moves to look for when watching a candidates video resumeAttention to DetailFor most jobs, its important your candidate pays attention to detail. Youd rather have an organized superstar in your office than someone who always seems to live in chaos. When it comes to the video resume, there are some easy ways to tell if the job seeker is detail-oriented before ever speaking to them in person. The background, setting and lig hting of your candidates video resume can tell you a lot about their attention to detail and their professionalism.If your candidate has a professional video resume, then you will be able to easily see the job seeker on screen, and they will have picked a clean location in which to film. However, if your candidate is just a dark shadowy figure in front of a pile of laundry, the odds are they didnt pay attention to the details of how to make a professional video resume. This is probably not the detail-oriented go-getter you need in your office.Killer ConfidenceConfidence is truly important in any video resume. If the candidate is a sweaty, nervous mess in their 60 second video resume its unlikely theyll be able to handle the stresses of the job, or even of a face-to-face interview. Instead, you want someone who can speak to their qualifications and experiences while being cool, calm and collected. If they dont have confidence in their skills and abilities, why should you?However, the res a line between a professional video resume where the job seeker is confident and where they are boastful and pompous. In a boastful resume, candidates will be a little bit too confident in their abilities. It may even seem like they think theyre better than the current job opportunity. When speaking about prior experience, they might single-handedly take credit for the success of all projects theyve worked on.You dont want a job seeker who submits a boastful video resume as an employee working for you. Their attitude will bring down employee morale but more importantly, these are the kind of candidates who think they know everything. They will not be looking forward to learning and growing in your organization, because they already think they know it all. So make aya your candidate is exuding confidence in the video resume, but not being cocky.No GimmicksMany candidates feel like they need to get gimmicky in their 60 second video resume. This is one of the reasons Spark Hire vid eo resumes are recorded in a single shot from your webcam. With no editing, theres less temptation to throw in a cheesy joke or star wipe effect.Many candidates think theyre much more clever than they actually are, which can spell disaster. After all, youre looking to watch a professional video resume not a comedy routine, right? Besides, humor is very subjective and what you find funny might not be the same thing your coworkers or superiors find entertaining.When it comes to gimmicky video resumes, the cautionary tale is Aleksey Vayner. One of the first to submit a video resume, Aleksey Vayners Impossible is Nothing welches less a professional video resume and more a bizarre collection of things Vayner could do well. What ballroom dancing had to do with the job Vayner was applying for is still a mystery. If you get one of these gimmicky video resumes, it might be time to hit next and watch a candidate whose qualifications can stand out without any special effects.Great Qualificatio nsMore important than confidence and attention to detail, you want the job seekers qualifications to truly impress. A professional video resume is important, but its merely a gateway to find out about a candidate with great qualifications. Watch out for video resumes that are all style and no substance. Look for candidates who use concrete examples of work theyve accomplished and get specific about their skills.A candidates confidence should come from knowing theyre the best person for the job. Qualifications and experience are some of the best ways to ensure a candidate will be able to hit the ground running when they step foot in the office.When it comes to watching great video resumes, its important to look for candidates who let their skills and qualifications do the talking. Although its certainly helpful if their background isnt distractingWhat are some attributes you look for in the 60 second video resume? Share in the commentsIMAGECourtesy ofFlickr by Adam Grabek.
Wednesday, January 1, 2020
Papers Now Being Accepted for New ASME Journal
Papers Now Being Accepted for New ASME Journal Papers Now Being Accepted for New ASME Journal Papers Now Being Accepted for New ASME JournalThe editorial board for a new ASME journal, the Journal of Verification, Validation and Uncertainty Quantification, is currently accepting submissions. The new journal, which will serve an audience of both engineers and scientists, will feature peer-reviewed research, discipline-specific applications, and policy and regulatory perspectives, as well as sections dedicated to review articles and technical briefs reporting recent VVUQ-related advances and events. The first issue of the new journal will launch in early 2016. Ashley F. Emery, Ph.D., of the University of Washington, is the editor of the new quarterly journal, which is intended as a vehicle for disseminating original and applied research, illustrative examples, and high-quality validation experiments and data from leaders in the field of verification, validation and uncertai nty quantification (VVUQ) of computation models in all areas of engineering and applied science. Papers that address any aspect of the VV process, as well as the interpolation or extrapolation of the results to the model use context, are of interest. Papers submitted to the journal must address one or more of the following areas Code Verification, Calculation Verification, Validation, and Uncertainty Quantification For more detail, please see . The new journal will cover a number of areas associated with VVUQ, including atmospheric and earth science defense applications fluid and thermal mechanics high-energy density physics materials science medical device design and analysis instrumentation and controls (IC) nuclear power ordnungsprinzip design and analysis solid mechanics space science and astrophysics and structural dynamics. To submit a paper, visit ASMEs journal submission site, http//journaltool.asme.org, and click Verification, Validation and Uncertainty Qua ntification on the navigation bar on the left side of the page. For more information on the entire listing of ASME journal titles, visit the ASME Digital Collection at http//asmedigitalcollection.asme.org/journals.aspx.
Friday, December 27, 2019
Using Social Media to Find a Job Webinar
Using Social Media to Find a Job WebinarUsing Social Media to Find a Job WebinarIf you had the fortune of attending our first ever webinar called Job Search 2.0 Using Social Media to Find a Job, you know already that it was an information-packed hour full of great information, hints and tips on how job seekers can use the power of social networking to land a great online job However, for those of you that missed our presentation, here are some highlights for using social media to find a jobAngela Dunn, of Yovia, provided us with a detailed overview of how Twitter and many of the tools associated with Twitter can help job seekers find work, in some very interesting ways. Erica Adams, also of Yovia, gave us an in-depth tour of the many features that Facebook and LinkedIn have that can help job seekers network effectively and land that perfect job She gave us a tutorial of how to set up a career-friendly profile. Jeremy Anderson, Flexjobs own Director of Client Services, gave a very com prehensive look at deckblatt letters and resumes and how to put your best foot forward when applying for online jobs. Jeremy also provided a lot of great information about how to protect your personal information and how to evaluate jobs that are posted out there to make sure they are legit. Of course, you already know that does a lot of that work for you, by providing job leads that are 100% real jobs with reputable companiesFor those of you who missed our webinar Job Search 2.0 Using Social Media to Find a Job, we will be making available the recorded program very soon check back here for updates on when it will be available for viewing. Look for more great resources for using social media to find a job and other opportunities like this in the near future
Sunday, December 22, 2019
Studios
Studios StudiosStudiosStudios is a mobile app that gives recruiters the power to record, edit, and publish videos to Job Ads in minutes. Now you can reach candidates in a more intimate and authentic way. Currently in beta, Studios is being offered as a value-add to customers who purchase Job Ads. Access the Quick Reference Guide and watch the training videos below to see how easy it is to create yur own video job ad with Studios.Sign up for Free Live Webinar Training Studios Training GuidesQuick Start GuideFollow along and create your first video job ad in minutes helpful tips included.Studios User GuideKeep this resource bookmarked for quick reference while youre creating your video job ads.Sample ScriptsNot sure what to say? Check out our sample scripts for inspiration and get some advice along the way.Studios VideosStudios Overviewlandsee how Studios can work for you.Studios WebinarLet our Trainer, Maggie, walk you through the steps of creating your very own video job ad with the Studios app.How to RecordRecord a professional video to include with your job ad. This video will walk you through it from start to finish.How to EditCustomize your video job ad with text overlays, images and more. Its easyHow to Post and ShareAdd your videos to your job postings. And find out how you can share them with your social network, too.Advanced EditingOnce youve mastered the basics, check out some advanced editing features youre sure to love. StudiosStudiosStudios is a mobile app that gives recruiters the power to record, edit, and publish videos to Job Ads in minutes. Now you can reach candidates in a more intimate and authentic way. Currently in beta, Studios is being offered as a value-add to customers who purchase Job Ads. Access the Quick Reference Guide and watch the training videos below to see how easy it is to create your own video job ad with Studios.Sign up for Free Live Webinar Training Studios Training GuidesQuick Start GuideFollow along and create your first video job ad in minutes helpful tips included.Studios User GuideKeep this resource bookmarked for quick reference while youre creating your video job ads.Sample ScriptsNot sure what to say? Check out our sample scripts for inspiration and get some advice along the way.Studios VideosStudios OverviewSee how Studios can work for you.Studios WebinarLet our Trainer, Maggie, walk you through the steps of creating your very own video job ad with the Studios app.How to RecordRecord a professional video to include with your job ad. This video will walk you through it from start to finish.How to EditCustomize your video job ad with text overlays, images and more. Its easyHow to Post and ShareAdd your videos to your job postings. And find out how you can share them with your social network, too.Advanced EditingOnce youve mastered the basics, check out some advanced editing features youre sure to love.
Tuesday, December 17, 2019
Seven Unusual Ways To Unleash Your Creativity
Seven Unusual Ways To Unleash Your CreativitySeven Unusual Ways To Unleash Your CreativitySometimes whacky is whats wanted. If youve been tasked with coming up with an off the wall idea- something that makes Puppy Monkey Baby look like an ad for adult diapers- then take a look at the following seven ways to unleash your inner creative. 1. Do a Huge Brain Dump Write down everything that comes into your head. Everything. Not just the good ideas. Not just the maybe this will work ideas. Put everything on paper as it enters your mind. Its a stream of consciousness that you want to capture, and for a few minutes, it will feel very bizarre. You will go off on wild, crazy tangents. You may write down a shopping list or the weird dream you had last night about bananas in space. But after a while, if you have immersed yourself in your assignment, youll start seeing connections. Little ideas that mean nothing on their own but when joined together become a spark that can turn into a success ful campaign. 2. Play Seriously, play like you were a kid again. Bring in a bunch of your old toys, like that He-Man Castle Grayskull or a collection of Trolls and other stuffed toys. Legos are great, as are any sets that require some imagination and creativity. Play-Doh is about $1 for a tub. Invest in a dozen of those, and make something. Anything. Stop thinking about the assignment or campaign, and play like you mean it. Your subconscious mind is working to connect unusual ideas while you take some time off from thinking. Before you know it, youll be struck by a flash of genius. Drop everything, and get writing. 3. Change the Scenery If you sit in an office with your feet on a desk, go outside and walk around. Jog. Play pool or racquetball. Sit in the back seat of your car or truck. Get a massage, facial, or pedicure. Do everything except the norm. Its amazing how a change of scenery, and exposure to a different environment, can impact your ideation. 4. Take Some Risks How big or small those risks are, thats up to you. Maybe you like the idea of bungee jumping or riding the worlds fastest rollercoaster. Find a way to get an adrenaline rush. Something that gets your blood pumping, your heart racing, and your mind energized. When you have finished, you will have a new perspective on your project. Now start the creative process again, and see how you do. 5. Have a Drink Science confirmed in 2014 that the ideal blood alcohol level for creativity is 0.075 percent. It has been called the creative peak, and its something many creative people have known for decades. Having trouble? Pop to the local bar or pub for a few pints. CPB Copenhagen took this idea to the next level. They created an alcoholic drink called The Problem Solver, with a bottle that shows you exactly how much to drink to hit that peak. That, in itself, is one crazy but cool idea. 6. Look Beyond the Competition Its easy enough to get some research on the ads and campaigns the co mpetitors are running, and it can be helpful. But it can also confine your thinking to a limited playing field. So if youre working with a client like Ford, dont look at the ads Nissan and Mazda are doing. Instead, look to very different markets. How is Heinz ketchup selling itself right now? What was that crazy ad for bleach that someone launched that went viral? What is going on with that strange campaign for potting soil? Absorb yourself in foreign landscapes for a while, then come back to the drawing board. Your ideas will be very different. 7. Experiment With Your Senses Heighten your sense of smell or hearing by inhaling various scents or listening to music. Or do the opposite and limit one of your senses. Wear earplugs or a blindfold. Put on thick gloves or try doing tasks with one hand. Mess with the way you interact with the world and you may just hit upon an idea that makes other people change the way they think about the brand youre promoting.
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