6 USPS Promotions to Take Advantage of in 2019

6 USPS aufsteigens to Take Advantage of in 2019Credit Maria Sbytova/Shutterstock While it sounds old-fashioned, direct mail marketing is mucksmuschenstill a viable way to reach new and existing customers. In 2016, 100.7 million U.S. adults purchased a product or service from a catalog. Direct mail response rates vary between 3 and 5 percent, depending on the schrift of customer youre reaching. With direct mail marketing strategies still going strong, its important to cut costs where possible. Especially since the price of stamps will increase by approximately 2.5 percent on January 27, 2019.In 2019, the U.S. Postal Service is reintroducing versetzungs on direct mail. While the USPS usually has some aufsteigens for businesses, there were no promotions in 2018 because of the absence of any presidentially-appointed governors within the USPS. 2019 means the return of some discounts that could be substantial for your business. Before diving in, however, its im portant to understand what promotions apply to each type of business.Editors Note Have a lot of outgoing postage? If youre looking for information to lease a postage meter, use the questionnaire below to have our sister site, BuyerZone, provide you with information from a variety of vendors for freeType of mailersThe USPS breaks down its promotions by mailer type either First-Class Mail or absatzwirtschaft Mail. These two types are common classifications for direct business mail.First-Class Mail encompasses cards, letters, flats and parcels weighing 13 ounces or less. Minimum quantity to mail at commercial prices is 500 pieces.Marketing Mail has a extremum quantity of 200 pieces or 50 pounds of mail and is used to send flyers, advertisements, newsletters, bulletins, catalogs and small parcels.The USPS breaks its six promotions up so there is ample opportunity for senders in both mail classifications to benefit.PromotionsTactile, Sensory and Interactive PromotionMail Class Marketing MailRegistration Period December 15, 2018 to July 31, 2019.Promotion Period February 1 to July 31, 2019Promotion Details Participants are eligible for a 2 percent postage discount. It only applies to Marketing Mail, and it can be used for pieces that leverage innovated technological advances in the print industry. That means mail that uses multisensory experiences through special visual effects, sound, scent, texture/tactile treatments and even taste. For more information on this promotion, you can visit the USPSs guide here.Mobile Shopping PromotionMail Class Marketing MailRegistration Period June 15 to December 31, 2019Promotion Period achter monat des jahres 1 to December 31, 2019Promotion Details Participants are eligible for a 2 percent discount off eligible postage. This promotion is for businesses offering products for sale, especially during the 2019 holiday shopping season. It encourages mailers to integrate mobile technology features into its mails, like QR codes. You can read more about this promotion here.Emerging and Advanced Technology PromotionMail Class Marketing Mail and First-Class MailRegistration Period January 15 to August 31, 2019Promotion Period March 1 to August 31, 2019Promotion Details Participants are eligible for a 2 percent discount. This promotion applies to mail that engages customers in a new and exciting way. That means incorporating technologies like augmented or virtual reality, near field communication, video in print or digital assistant integration. You can read more about this promotion here.Informed Delivery PromotionMail Class First-Class Mail and Marketing MailRegistration Period July 15 to November 30, 2019Promotion Period September 1 to November 30, 2019Promotion Details Participants are eligible for a 2 percent discount off postage. This promotion is being established to increase adoption of the Informed Delivery campaign from the USPS. To qualify, businesses mustsign up for Informed Delivery and launch an Informed Delivery Interactive campaign. Other requirements for this promotion are detailed here.Personalized Color Transpromo PromotionMail Class First-Class MailRegistration Period May 15 to December 31, 2019Promotion Period July 1 to December 31, 2019Promotion Details Participants are eligible for a 2 percent discount. This promotion applies to direct mail that incorporates marketing messages highlighted through the use of color, dynamic variable print and personalization. If you want to read more about this promotion, visit the USPS website.Earned Value Reply Mail PromotionMail Class First-Class MailRegistration Period February 15 to March 31, 2019Promotion Period April 1 to June 30, 2019Promotion details Instead of a discount, new participants can qualify for a $0.03 credit for each business reply mail, courtesy reply mail and hare mail piece counted. Participants in the 2017 promotion who are returning for this promotion can qualify for a $0.03 for each BRM, CRM and share mail piece co unted based on meeting or exceeding a 95 percent of volume threshold. If you do not meet this volume threshold, you wont qualify for the credit. You can read more about this promotion here. Matt DAngelo Matt DAngelo is a Tech Staff Writer based in New York City. After graduating from James Madison University with a degree in Journalism, Matt gained experience as a copy editor and writer for newspapers and various online publications. Matt joined the staff in 2017 and covers technology for geschftsleben.com and geschftliches miteinander News Daily. 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