6 USPS Promotions to Take Advantage of in 2019

6 USPS aufsteigens to Take Advantage of in 2019Credit Maria Sbytova/Shutterstock While it sounds old-fashioned, direct mail marketing is mucksmuschenstill a viable way to reach new and existing customers. In 2016, 100.7 million U.S. adults purchased a product or service from a catalog. Direct mail response rates vary between 3 and 5 percent, depending on the schrift of customer youre reaching. With direct mail marketing strategies still going strong, its important to cut costs where possible. Especially since the price of stamps will increase by approximately 2.5 percent on January 27, 2019.In 2019, the U.S. Postal Service is reintroducing versetzungs on direct mail. While the USPS usually has some aufsteigens for businesses, there were no promotions in 2018 because of the absence of any presidentially-appointed governors within the USPS. 2019 means the return of some discounts that could be substantial for your business. Before diving in, however, its im portant to understand what promotions apply to each type of business.Editors Note Have a lot of outgoing postage? If youre looking for information to lease a postage meter, use the questionnaire below to have our sister site, BuyerZone, provide you with information from a variety of vendors for freeType of mailersThe USPS breaks down its promotions by mailer type either First-Class Mail or absatzwirtschaft Mail. These two types are common classifications for direct business mail.First-Class Mail encompasses cards, letters, flats and parcels weighing 13 ounces or less. Minimum quantity to mail at commercial prices is 500 pieces.Marketing Mail has a extremum quantity of 200 pieces or 50 pounds of mail and is used to send flyers, advertisements, newsletters, bulletins, catalogs and small parcels.The USPS breaks its six promotions up so there is ample opportunity for senders in both mail classifications to benefit.PromotionsTactile, Sensory and Interactive PromotionMail Class Marketing MailRegistration Period December 15, 2018 to July 31, 2019.Promotion Period February 1 to July 31, 2019Promotion Details Participants are eligible for a 2 percent postage discount. It only applies to Marketing Mail, and it can be used for pieces that leverage innovated technological advances in the print industry. That means mail that uses multisensory experiences through special visual effects, sound, scent, texture/tactile treatments and even taste. For more information on this promotion, you can visit the USPSs guide here.Mobile Shopping PromotionMail Class Marketing MailRegistration Period June 15 to December 31, 2019Promotion Period achter monat des jahres 1 to December 31, 2019Promotion Details Participants are eligible for a 2 percent discount off eligible postage. This promotion is for businesses offering products for sale, especially during the 2019 holiday shopping season. It encourages mailers to integrate mobile technology features into its mails, like QR codes. You can read more about this promotion here.Emerging and Advanced Technology PromotionMail Class Marketing Mail and First-Class MailRegistration Period January 15 to August 31, 2019Promotion Period March 1 to August 31, 2019Promotion Details Participants are eligible for a 2 percent discount. This promotion applies to mail that engages customers in a new and exciting way. That means incorporating technologies like augmented or virtual reality, near field communication, video in print or digital assistant integration. You can read more about this promotion here.Informed Delivery PromotionMail Class First-Class Mail and Marketing MailRegistration Period July 15 to November 30, 2019Promotion Period September 1 to November 30, 2019Promotion Details Participants are eligible for a 2 percent discount off postage. This promotion is being established to increase adoption of the Informed Delivery campaign from the USPS. To qualify, businesses mustsign up for Informed Delivery and launch an Informed Delivery Interactive campaign. Other requirements for this promotion are detailed here.Personalized Color Transpromo PromotionMail Class First-Class MailRegistration Period May 15 to December 31, 2019Promotion Period July 1 to December 31, 2019Promotion Details Participants are eligible for a 2 percent discount. This promotion applies to direct mail that incorporates marketing messages highlighted through the use of color, dynamic variable print and personalization. If you want to read more about this promotion, visit the USPS website.Earned Value Reply Mail PromotionMail Class First-Class MailRegistration Period February 15 to March 31, 2019Promotion Period April 1 to June 30, 2019Promotion details Instead of a discount, new participants can qualify for a $0.03 credit for each business reply mail, courtesy reply mail and hare mail piece counted. Participants in the 2017 promotion who are returning for this promotion can qualify for a $0.03 for each BRM, CRM and share mail piece co unted based on meeting or exceeding a 95 percent of volume threshold. If you do not meet this volume threshold, you wont qualify for the credit. You can read more about this promotion here. Matt DAngelo Matt DAngelo is a Tech Staff Writer based in New York City. After graduating from James Madison University with a degree in Journalism, Matt gained experience as a copy editor and writer for newspapers and various online publications. Matt joined the staff in 2017 and covers technology for geschftsleben.com and geschftliches miteinander News Daily. 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8 Signs Youre the Highly Sensitive Person at Your Office (And Why Thats a Good Thing)

8 Signs Youre the Highly Sensitive Person at Your Office (And Why Thats a Good Thing) If you identify as a highly sensitive person (HSP), navigating the professional world may present some challenges. For instance, HSPs are more likely to take things personally and experience discomfort in crowds than non-HSPs. However, being an HSP can also carry with it some hidden advantages, as well.1. You find administrative tasks to be recharging.While others may balk at tedious tasks like alphabetizing and filing, you use duties such as ansicht as an opportunity to gain some much needed quiet time. Escaping from interpersonal interactions for a period of time can give you the space you need to dive back into work more fully later.2. Company gatherings cause you stress.Some employees look forward for the chance to meet people in their organization they otherwise wouldnt, but an HSP may find the expectation to constantly interact with a large group to be draining. Because networking with other d epartments is often a necessity for continuing to move your career forward, this can cause added pressure for HSPs.3. You spend more time perfectly wording emails than most.While some may press the send button on messages to colleagues without a second thought, HSPs take extreme caution when it comes to communicating with others whether the context is professional or personal. They understand that every word may be read in a number of ways, so they take great pains to make sure that their intent comes across as clearly as possible.4. You consider every possible outcome for meetings.Knowing that theyll have to present the their knowledge to others can cause HSPs to go into mental overdrive. Whether theyre interviewing for a new position or delivering a proposal, considering what each individuals perspective is can lead to mapping out multiple possible scenarios for how things will play out.5. You take wertzuwachs evals super seriously.Some employees may shrug off what their superviso rs have to say about them, but HSPs tend to place a great deal of value on these proceedings. The date is likely circled on their calendars each year. While the days leading up to the event may feel unpleasant, there is some benefit HSPs are often identified by managers as being top performers.6. Lunch breaks are a time for solitude.Spending lunch breaks catching up with colleagues may appeal to some employees, but HSPs view this period as an opportunity to enjoy some quiet time. Depending on their position, HSPs may spend a large chunk of their days interacting with others, so quietly enjoying a meal can prove to be even more precious.7. Confronting a coworker triggers major anxiety.When a coworker oversteps a boundary or makes a mistake, the prospect of letting them know about it can cause HSPs stress because of their empathetic nature. While their less-sympathetic counterparts may alert others about a misstep without a moments hesitation, those who are highly sensitive will insti nctively work to find the least abrasive way to phrase their criticism.8. You pick up on underlying messages your colleagues typically miss.While being an HSP can without a doubt feel overwhelming at times, having such a keen sense of the world can result in having incredible perceptive skills. At the end of the day, their skills of observation come in handy.--Kayla Heisler is an essayist and Pushcart Prize-nominated poet. She is an MFA candidate at Columbia University, and her work appears in New Yorks Best Emerging Poets 2017 anthology.

4 Attributes of a Great Video Resume

4 Attributes of a Great Video ResumeYou know a great resume can really catch your eye, even if the average recruiter is only spending about six seconds looking at a traditional paper resume. When it comes to a 60 second video resume, candidates have ten times as long to impress you. But unfortunately not every candidate will use this extra time wisely.Watching a candidates video resume can be a great way to get a more personal feel for their candidacy. And sometimes the mistakes a candidate makes in their video resume can be extremely telling. Here are some all-star moves to look for when watching a candidates video resumeAttention to DetailFor most jobs, its important your candidate pays attention to detail. Youd rather have an organized superstar in your office than someone who always seems to live in chaos. When it comes to the video resume, there are some easy ways to tell if the job seeker is detail-oriented before ever speaking to them in person. The background, setting and lig hting of your candidates video resume can tell you a lot about their attention to detail and their professionalism.If your candidate has a professional video resume, then you will be able to easily see the job seeker on screen, and they will have picked a clean location in which to film. However, if your candidate is just a dark shadowy figure in front of a pile of laundry, the odds are they didnt pay attention to the details of how to make a professional video resume. This is probably not the detail-oriented go-getter you need in your office.Killer ConfidenceConfidence is truly important in any video resume. If the candidate is a sweaty, nervous mess in their 60 second video resume its unlikely theyll be able to handle the stresses of the job, or even of a face-to-face interview. Instead, you want someone who can speak to their qualifications and experiences while being cool, calm and collected. If they dont have confidence in their skills and abilities, why should you?However, the res a line between a professional video resume where the job seeker is confident and where they are boastful and pompous. In a boastful resume, candidates will be a little bit too confident in their abilities. It may even seem like they think theyre better than the current job opportunity. When speaking about prior experience, they might single-handedly take credit for the success of all projects theyve worked on.You dont want a job seeker who submits a boastful video resume as an employee working for you. Their attitude will bring down employee morale but more importantly, these are the kind of candidates who think they know everything. They will not be looking forward to learning and growing in your organization, because they already think they know it all. So make aya your candidate is exuding confidence in the video resume, but not being cocky.No GimmicksMany candidates feel like they need to get gimmicky in their 60 second video resume. This is one of the reasons Spark Hire vid eo resumes are recorded in a single shot from your webcam. With no editing, theres less temptation to throw in a cheesy joke or star wipe effect.Many candidates think theyre much more clever than they actually are, which can spell disaster. After all, youre looking to watch a professional video resume not a comedy routine, right? Besides, humor is very subjective and what you find funny might not be the same thing your coworkers or superiors find entertaining.When it comes to gimmicky video resumes, the cautionary tale is Aleksey Vayner. One of the first to submit a video resume, Aleksey Vayners Impossible is Nothing welches less a professional video resume and more a bizarre collection of things Vayner could do well. What ballroom dancing had to do with the job Vayner was applying for is still a mystery. If you get one of these gimmicky video resumes, it might be time to hit next and watch a candidate whose qualifications can stand out without any special effects.Great Qualificatio nsMore important than confidence and attention to detail, you want the job seekers qualifications to truly impress. A professional video resume is important, but its merely a gateway to find out about a candidate with great qualifications. Watch out for video resumes that are all style and no substance. Look for candidates who use concrete examples of work theyve accomplished and get specific about their skills.A candidates confidence should come from knowing theyre the best person for the job. Qualifications and experience are some of the best ways to ensure a candidate will be able to hit the ground running when they step foot in the office.When it comes to watching great video resumes, its important to look for candidates who let their skills and qualifications do the talking. Although its certainly helpful if their background isnt distractingWhat are some attributes you look for in the 60 second video resume? Share in the commentsIMAGECourtesy ofFlickr by Adam Grabek.